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Brand

University Reformed Church

To create a site that serves Christ well through the means of URC.

The site has these three primary functions:

  1. To serve the current URC members in ways that help them in their walk and participation being part of the community of URC
  2. To attract people in the community who do not attend URC to visit, grow, and become involved in the church.
  3. To be a light to the greater church and world with any content that can be shared digitally from which they can benefit

Sensible, grounded, informal but not hip. Traditional without being uptight. Use this page when you need the logo, colors, or type for a print piece, slide, or ministry graphic.

Voice is warm and straightforward. Christ-centered, without jargon or hype. Plain sentences over flourish.

Color

Use the semantic names in code (bg-primary,text-ink). Don’t paste raw hex into components.

Action Blue

#418AC9

primary

Buttons, links, and key actions.

Action Blue hover

#3678B0

primary-hover

Hover state for primary actions.

URC Green

#3E4E4E

mark

Logo, headings, and strong accents.

Ink

#131C23

ink

Body text.

Ink muted

#647171

ink-muted

Secondary text, captions, and meta.

Surface

#FFFFFF

surface

Page background for content sections.

Surface muted

#F3F6F9

surface-muted

Quiet bands and card fills.

Surface tan

#F1F0ED

surface-tan

Warm page canvas and intro sections.

Greige

#DCD9D1

surface-greige

Subtle fills and border-subtle.

Border

#BFB8AB

border

Dividers and card edges.

Gold

#C2A365

accent-gold

Spare highlight. Do not use as a fill.

Dark blue

#2B3F4F

dark

Header and dark overlays.

Footer blue

#3F75A2

blue

Footer background.

Type

Nunito Sans for body and UI. Alegreya for card titles and Scripture only. Visual size is a role class — not the HTML heading level. Code specimens and computed values live on the style guide.

Display

To glorify and enjoy Christ

Homepage hero only. One display per page.

H1

Plan Your Visit

Interior page titles. One H1 per page.

H2

Visit on Sunday

Section titles and CTA band titles.

H3

Children’s Ministry

Subsections.

H4

Sunday Morning Worship

Accordion triggers and small UI headings.

Card, large

Right Lament

Sermon and series card titles.

Card

Church picnic this Saturday

News and event card titles.

Card, plain

Jason Helopoulos

Staff and ministry card titles.

Scripture

The Lord is my shepherd; I shall not want.

Pull quotes and sermon passage lines.

Lede

A Christ-centered, Bible-teaching church in East Lansing, near Michigan State University.

Page intro paragraphs under the title.

Body

Warm and straightforward. Clear, Christ-centered language without jargon or hype.

Body copy and lists.

Small / meta

Sundays · 9:00 & 10:45am · 6:00pm

Captions, bylines, card meta.

Eyebrow

Members

Overlines, footers column labels, page kickers.

Shape and space

  • Base unit: 4px
  • Buttons: 4px radius
  • Cards: 6px radius
  • Card grid gap: 20px (gap-card)
  • Section padding: py-16 / py-24 on desktop
  • Shadow: soft and spare, or none. Prefer a light border.
4px button

6px card

Minimal shadow

Live button, card, scripture, and CTA examples are in theComponents section below.

Components

Common patterns from the public site. Use these as reference for slides, bulletins, and ministry graphics. The full catalog lives on the style guide (internal).

Buttons

Primary for the main action. Secondary and tertiary when you need a quieter choice. Inverse and outline-light on dark backgrounds.

Scripture

Alegreya italic at card size. Use for quotations in page intros — not for long passages.

The Lord is my shepherd; I shall not want. – Psalm 23:1

Cards

6px radius, light border, soft shadow. Sermon and news cards use Alegreya italic for titles; general cards use semibold Nunito Sans.

6:00 p.m.

Sunday Evening Worship

Call to action band

A full-width band with H2, short lede, and one button. Dark tone for visitor prompts; muted or tan for quieter sections.

Visit on Sunday

Come as you are. We’re glad you’re looking.

Plan a visit

Images

Photographs of the building and the gathered church. Honest light. No heavy filters. Social images are 1200 × 675 JPEG.

University Reformed Church building at 841 Timberlane Street in East Lansing
Building photo · homepage hero fallback
Default Open Graph image of the church building
Default share image · 1200 × 675 ·Download JPEG

Forms

Embedded Gravity Forms resize with the iframe and scroll on multi-page steps. Prayer request form (GF #66) — same embed used on the prayer chain page.